The best a young man can get

Problem: The manly art of wet shaving, according to statistics, is dying, as today's men would rather grow out their beards or use electric shavers.

Insight: While the ‘grown’ men are all trying to out-beard each other, who is going to prepare adolescents for their very first shaves?

Idea: Use in-game advertising partnering up with Rockstar games in order to give out shaving tips within the anticipated game Red Dead Redemption 2.

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Players would see the ads as posters/signs in the game-in Red Dead’s open world western towns, at the barbershop, on house walls, etc.. It would be an absolute treat if the guys at Rockstar would make a reference to King C. Gillette in a dialogue too – The inventor of Gillette razors who happened to put his product out around the same time this game takes place.

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