Eurostar - Quickly before Brexit wrecks it...
Insight: the more in advance you plan a holiday, the cheaper it gets. Although can we turn it the other way around and encourage people to go as soon as possible? What would it take to convince British people to go to Europe sooner, I wonder...?
the Brexit runner
Idea: Switch up the algorithm that calculates ticket prices, make them do the opposite of what it usually does for a specific line, which we would call the Brexit Runner. Make tickets the cheapest at the start of the campaign, and exponentially increase the price the closer we get to the end of the year, as opposed to the usual stigma.
Banners, which would appear around online articles about Brexit